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我國《反不正當競爭法》對網絡直播平臺不正當競爭行為適用探究
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重慶市決策咨詢管理創新重點項目(CSTC2016JCCXB0127)


A Probe into the Applicability of “Law of the PRC Against Unfair Competition to Unfair Competition” Among Live Streaming Platforms
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    摘要:

    2015年以來,網絡直播發展迅速,直播平臺之間競爭日趨白熱化,平臺與平臺之間的法律糾紛開始出現,政府也開始討論相應監管制度。2017年修訂、2018年生效的《反不正當競爭法》對“經營者”和“不正當競爭行為”的定義做出了修改。在此情況下,新修訂的《反不正當競爭法》是否適用于因網絡直播行為而引發的直播平臺之間的法律糾紛的問題值得探討。從不正當競爭行為的若干具體表現出發,分析網絡直播行為中“不正當競爭行為”現象,論證《反不正當競爭法》在此領域適用的可行性。新修訂的《反不正當競爭法》在網絡直播平臺領域的適用仍存在界限不明、監管困難、消費者保護不力等缺陷,進而提出明確相關法律體系界限、擴大法律監管權限和賦予有關主體訴權等相應建議,為網絡直播平臺市場的法律規制和完善提供理論參考。

    Abstract:

    With the development of Internet and related technologies, the live streaming has gradually become a prosperous business since 2015. The newly revised “Law of the PRC Against Unfair Competition” has refined the legal definition on “businessman” and “unfair competition behavior”, hence its applicability to live streaming practice is worthy of exploration. This article approaches the phenomenon from the perspective of the “Law of the PRC Against Unfair Competition”. The article takes a close look at various live streaming practices and analyses the relevance and applicability of “Law of the PRC Against Unfair Competition” in regulating the practices.The article points out that burred boundary, difficulties in supervision, insufficient consumer protection still exist in its application, and analyses the advantages of applying the law to regulate live streaming practices, based on which advice such as clarifying boundaries between relevant laws, expanding regulatory authority, and authorizing relevant subjects the right of appeal has been proposed, providing a theoretical reference for regulating and improving the live streaming business.

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周楊,何泓宇.我國《反不正當競爭法》對網絡直播平臺不正當競爭行為適用探究[J].重慶郵電大學學報(社會科學版),2018,30(5):64-71

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  • 收稿日期:2018-05-09
  • 最后修改日期:2018-07-02
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  • 在線發布日期: 2018-09-28

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