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電子商務平臺性質與法律責任
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Characteristics and Legal Duties of E-commerce Platform
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    摘要:

    第三方電子商務平臺是隨著電子商務興起而出現的一類特殊商業現象,其經營者不直接銷售商品,而是提供撮合消費者與商品服務銷售者的信息技術平臺,并可以提供相關服務。通過分析電商平臺與傳統銷售商異同,借鑒現有法律中關于展銷會。集貿市場等最接近電商平臺的市場主體的相關法律規范,認為需要從立法上研究電商平臺的性質與權利義務,確立第三方電商平臺區別于銷售商也不同于展銷會組織者。集貿市場經營者的獨立法律地位,以便合理界定其責任界限。提出了電商平臺應當承擔合理謹慎的注意義務的建議,如果能夠得到立法采納,司法和行政執法均可以根據平臺運行實際和科技發展狀況,通過審判或者行政執法當中對合理謹慎義務的解釋尺度進行調控,在打擊假貨泛濫與尋求電商平臺企業管理能力。負擔之間尋求適當平衡。

    Abstract:

    Third party online e-commerce platform emerges as a special business phenomenon with growing up of e-commerce, the operators of such e-commerce platform do not sell goods directly, but provide an IT platform to match buy and sell, and may also provide related services, the paper hereby analyzes the analogies and differences between e-commerce platforms and sellers, and that between the most similar role in traditional business such as trade fair or a market, and draws the conclusion that independent legal status shall be established in e-commerce law to define the rights and obligations of e-commerce platforms. This paper suggests that the duty of care should be established in e-commerce law to regulate e-commerce platform operators, if the suggestion is accepted by the legislature, court or law enforcement administration may justify the duty of the e-commerce platform according to the operation and development of technology by interpretation of such duty of care , and thus seek a balance between the burden & ability of the platform operators managing the platform and combating the flood of fake goods.

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劉春泉.電子商務平臺性質與法律責任[J].重慶郵電大學學報(社會科學版),2016,28(4):61-66

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  • 收稿日期:2015-06-15
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  • 在線發布日期: 2016-07-09

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